For commercial real-estate brokerages · Greater Toronto Area
A business-fit score for every commercial address you show.
Avenue Score rates how well a GTA address suits a type of business — a café, a salon, a pharmacy — on a 0–100 scale, shows the evidence behind every point, and puts it in a report under your brokerage’s name.
Accounts are set up per brokerage by Avenue Score; there is no self-serve sign-up.
Example report
5650 Yonge St, North York, ON
Hair salon / Barber
Strong fit within 1.5 km
Grade B, score 70.4/100
Café / Coffee shop
Strong fit within 800 m
Grade B, score 71.7/100
Scores are based on percentiles against GTA commercial locations.
A real report from the product, not a mock-up. Model 1.0.0; one address scored for two industries.
- industries scored
- 10
- sub-scores: six standard, one optional customer-market
- 6 + 1
- GTA regions covered
- 5
- scale; most sub-scores are percentiles against GTA commercial locations
- 0–100
How it works
From an address to a client-ready report in three steps.
Scoring takes a few seconds. The report is ready to share as soon as it appears.
Enter the address and the business
Type a GTA address and pick up to five industries. Optionally choose the customer communities the tenant wants to serve.
Read the score and the reasons
Each industry gets a 0–100 score and an A–F grade, broken into sub-scores. Every sub-score shows the figures behind it, with the GTA median where one applies.
Hand it to your client
Share a link or print a PDF. The report carries your brokerage's name, logo and colour, with a map and a plain-language summary.
What's in a report
A number your client can question, and get an answer.
A score without reasons is an opinion. Every Avenue Score report shows what drove the number, so you can walk a tenant or buyer through it line by line.
- Sub-scores with evidence
- Demand, spending power, target customers, competition, traffic anchors and transit access, each with its weight, its score and the figures behind it.
- Customer market
- When you pick target communities: how many of those residents live in the trade area, and how that compares with the GTA average.
- Map
- The trade area drawn around the address, with competitors, traffic anchors and rapid-transit stops marked.
- Summary
- A short plain-language summary, written by AI from the figures in the report and labelled as such.
Example report5650 Yonge St, North York, ON
Business-fit score
Café / Coffee shop
Grade B, Strong fit. Score 71.7out of 100
What drives the score
Each bar is a 0–100 score; the tick marks the midpoint (50). Most are percentiles against GTA commercial locations.
Resident demand
16% of score69.9- 11,616 residents within 800 m (GTA median 6,622)
- Population density 5,812/km² (GTA median 3,323)
Spending power
12% of score35.3- Average household income $106,023 (GTA median $121,519)
- Average individual income $58,878 (GTA median $62,172)
Target customers
12% of score77.8- 35% of residents are in the target age group (20–39) (GTA median 28%)
Competition
12% of score35.7- 14 competing cafés within 800 m — 1.21 per 1,000 residents (GTA median 0.84)
Traffic anchors
16% of score66.7- Traffic anchors within 800 m: 14 offices, 4 supermarkets, 2 rapid transit stops
Transit and access
12% of score99.7- 40 transit stops within 400 m (GTA median 11)
- Nearest rapid transit: Finch Station - Subway Platform, 32 m
Community market
20% of score100- 1,196 Korean residents within 800 m — 8.9× the GTA average concentration
- 1 competitor nearby already serves this community
Why it's credible
Public data, a stated method, and a record of every report.
Nothing in the score is a black box or a guess about the future. It compares this location with other commercial locations in the GTA, using sources anyone can check.
Six sub-scores are based on percentiles
Six sub-scores are based on percentiles against GTA commercial locations for the same industry: a score of 72 means the location does better than about 72% of them on that dimension. The optional customer-market sub-score is a concentration ratio, explained below. The total is the weighted average of the sub-scores.
Every sub-score shows its evidence
Reasons quote the actual values, and the GTA median where one applies: residents in the trade area, competitors per 1,000 residents, transit stops within 400 m. A client can check each one.
Versioned and reproducible
Each report records the model version and the data vintage it was built with. The same inputs, model version and data vintage always produce the same scores, and a stored report never changes.
A confidence level on every score
Where the trade area has few residents, partial data coverage or an address that could only be located approximately, the report says so instead of hiding it.
What is measured, and from what
| Sub-score | What it measures | Source |
|---|---|---|
| Resident demand | Residents and population density in the trade area. | Census 2021 |
| Spending power | Average household and individual income. | Census 2021 · CRA 2021 |
| Target customers | Share of residents in the age groups the industry serves. | Census 2021 |
| Competition | Same-category businesses per 1,000 residents. | OpenStreetMap |
| Traffic anchors | Supermarkets, offices, schools, malls and rapid transit that bring people past the door. | OpenStreetMap |
| Transit and access | Transit stops within 400 m and distance to subway, GO or LRT. | Agency GTFS feeds |
Sources: Statistics Canada 2021 Census; Canada Revenue Agency 2021 tax-filer statistics; OpenStreetMap; GTFS feeds published by GTA transit agencies. Weights and the trade-area radius are set per industry and printed in the report.
Grades
- Grade A: Excellent fit80 and up
- Grade B: Strong fit65 to under 80
- Grade C: Moderate fit50 to under 65
- Grade D: Limited fit35 to under 50
- Grade F: Low fitunder 35
The letter always appears with the number. Colour is never the only signal.
Customer-market sizing
For businesses built around a community, size the customer base.
Many GTA businesses serve a particular cultural or language community: a Korean bakery, a Persian grocer, a Tagalog-speaking clinic. For those tenants the first question is how many of their customers live nearby.
Pick one or more communities and the report counts those residents within the trade area and compares their share with the GTA average. Communities can be chosen by population group, ethnic or cultural origin, mother tongue, home language or languages spoken, all from the Statistics Canada 2021 Census. No community is the default, and the step is optional.
What it is
- A count of potential customers for a specific business.
- A concentration ratio, not a percentile: the GTA average scores 50, twice the average concentration scores 75, four times scores 100.
- An optional sub-score that you choose to include, with a weight you set. The other weights scale down to make room.
- Sourced and labelled: Statistics Canada 2021 Census, on every report.
What it is not
- Not a rating of a neighbourhood, or of the people who live there.
- Not a factor in any other sub-score. Demand, spending, competition and the rest are computed the same way with or without it.
- Not applied unless you select a community for that report.
Customer market
1,196
Korean residents within 800 m
8.9× the GTA average concentration — 10.3% of residents here, compared with 1.2% across the GTA.
1 nearby competitor already serves this market.
Coverage
The Greater Toronto Area, ten industries.
Avenue Score covers addresses in the five GTA regions. An address outside the GTA is declined rather than scored against the wrong reference set.
- Toronto
- Peel
- York
- Durham
- Halton
Industries and their trade areas
- Café / Coffee shopwithin 800 m
- Restaurant (sit-down)within 1.5 km
- Bakery / Pastrywithin 1.5 km
- Hair salon / Barberwithin 1.5 km
- Nail / Beauty / Spawithin 1.5 km
- Pharmacy / Medical clinicwithin 1.5 km
- Fitness / Yoga studiowithin 1.5 km
- Convenience storewithin 500 m
- Specialty / Ethnic grocerywithin 3 km
- Tutoring / Learning centrewithin 3 km
The trade area is the distance customers typically travel for that kind of business. Each industry is scored against GTA commercial locations using its own weights.
Honest limits
What a score is, and what it is not.
A score describes how well a location suits a type of business compared with other GTA commercial locations. It is a starting point for a conversation with a client, and one input among several.
It is not a property valuation, not an appraisal, and not a forecast of sales or of whether a business will succeed.
Known limits of model 1.0.0
- Census vintage. Population, income and community figures are from the 2021 Census and 2021 tax year. Areas that have changed quickly since then will lag.
- Transit frequency is not measured. Access counts stops and distance to rapid transit, not how often vehicles come. Busy streetcar corridors can score lower than they deserve.
- Anchors are counted, not sized. A large mall counts the same as a small one, so locations beside very large centres can be under-rated.
- Income is an average. Spending power uses average, not median, household and individual income.
- Community competitors are reported, not scored. Nearby businesses already serving a selected community are counted in the reasons but do not change any score.
- Business listings come from OpenStreetMap. Competitor and anchor counts are as complete as the map. A shop that is not mapped is not counted.
- The site itself is not assessed. Rent, lease terms, unit size, frontage, parking, zoning and the condition of the premises are outside the score.
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